Associate Professor of Marketing
Saïd Business School
University of Oxford
Park End Street
Rhonda’s research focuses on consumer interactions with technology and sensory marketing.
This area of research represents an exciting and practical area of study, as consumers frequently experience sensations in their surrounding environments, while interacting with products, and when engaging with marketing communications. Her work, accordingly, has implications for product manufacturers, service industries, retailers, software developers, and public policy makers.
Rhonda’s research has been published in leading journals such as the Journal of Consumer Psychology and Appetite. Her work had been selected as a ‘Must Read' by the Marketing Science Institute, and she frequently shares her expertise with the media, including interviews with the BBC.
Rhonda has an MBA from Cornell University and earned MPhil and PhD degrees in marketing from Baruch College, City University of New York. She is a recipient of the John Elliot Teaching Award, and has given invited academic and industry talks in North America, Europe, Asia, and the Middle East. At Oxford, she is a fellow of Green Templeton College.
Read Rhonda's CV.
Warm Hearts and Cool Heads: Uncomfortable Temperature Influences Reliance on Affect in Decision Making(opens in new window)
Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals(opens in new window)
The Human Penguin Project: Climate, Social Integration, and Core Body Temperature(opens in new window)
Implications of Product Anthropomorphism Through Design
Rhonda’s research has implications for both industry and public policy.
She continuously collaborates with Fortune 500 companies, start-ups, and non-profit organizations, with the goal of better understanding and improving consumer experiences. At Saïd Business School, Rhonda is an active member of the Future of Marketing Initiative, a collaborative network of academic-industry partnerships aimed at producing relevant research and practical thought leadership.
Rhonda has taught audiences ranging from undergraduate students to high-level executives.
At Saïd Business School, Rhonda teaches the Core Marketing course for the MBA and EMBA programmes, along with electives on Strategic Consumer Insights, the Digital Transformation of Marketing, Media, and Advertising, and the Future of Marketing.
She is a recipient of the John Elliot Teaching Award, and has taught courses across North America, Asia and Europe.