Oxford Strategic Marketing​ Programme

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Build your strategic marketing skills to deliver long-term growth​

Duration:

  • 5 days

Time commitment:

  • Short Programme

Location:

  • Oxford

Cost:

  • £6,500 plus accommodation

About the programme

On this programme, you will focus on developing your strategic plans to meet future challenges of marketing and deliver long-term success.

You will look at:

  • shaping your marketing plans in the post-digital age
  • how to engage with your customers and grow your customer base
  • harnessing the power of technology (influencer marketing, social media and big data)
  • attracting talent, strengthening your team and influencing key stakeholders

You will draw on cutting-edge research conducted by the Oxford Future of Marketing Initiative, a collaboration between Oxford researchers and high-level brand partners such as Facebook and L'Oréal.

Working with senior business and marketing leaders from across the world, you will have the chance to share and test your ideas, and come away with a refocused set of strategic priorities for you and your team.

For an informal conversation about the programme, please contact Abdul Guerrab.

An introduction to the programme

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Meet the faculty

Professor Andrew Stephen is the Associate Dean of Research and L’Oréal Professor of Marketing and is one of the world’s leading academic marketing experts.

On the programme, Andrew will also be joined by high level brand, marketing and digital strategy guest speakers throughout the week.

What our alumni say

This fascinating programme provided practical insights...which we used to inform our new ten-year organisational strategy and digital communications strategy.

Ryan Gawn

Head of International Communications, ActionAid International, South Africa

The benefits

To you

  • Strategic insights based on cutting-edge research
  • The ability to lead your team through the post-digital age
  • Access to our international network of leading marketers

To your business

  • A clearer strategic vision for marketing
  • The skills and tools to meet future technological challenges
  • A lean and reshaped marketing team/capability

Programme outline

Programme themes

During the programme, we look in detail at five strategic marketing assets:

  • Customers
  • Brands
  • Content and channels
  • Data and insights
  • Talent, skills and leadership

Day one

Marketing challenges and opportunities.

A view of the post-digital marketing landscape. How does your marketing plan compare?

Day two

A closer look at your customers.

Day three

Technology as a strategic enabler of marketing and performance.  

Appreciate and harness the power of influencer marketing, social media and big data.

Day four

Marketing leadership and organising for excellence.

Reframe emerging challenges, attract the right talent into a well-balanced team, and positively influence your key stakeholders.

Day five

Putting it all together and thinking ahead.

Interrogate the learning of the last few days, and come away with a new set of priorities and a plan for your and your team.

woman on computer in meeting

Andrew Stephen explores some of the questions that seniors marketing leaders should be asking.

#2 worldwide, #1 in the UK

Our Open Programmes have climbed to second worldwide in the Financial Times Executive Education Rankings, and for the fourth consecutive year we have maintained our number one position in the UK.

 

 

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