About

Marketing is a critical activity for any firm – large or small, for profit or not-for-profit.

But the scope and nature of marketing has changed rapidly in recent years. Today’s business leaders face a transformed marketing landscape, with ever-evolving new technologies.

The Marketing Group's research mission is to help businesses understand and navigate these changes.

The group conducts influential and cutting-edge applied scientific research. Critically, this research is informed by, and informs, real-world marketing practice at a global level.

    Research

    Research

    Find out more about the group's latest research:

    Programmes

    Marketing

    Members of the group contribute to several programmes.

    Degree:

    Executive Education: