We produce academic papers, contribute to journals and business media, and publish case studies, some with teaching notes, as well as producing a termly in-house magazine.
Our work is rooted in the following core themes:
- Reputation is relational: firms do not own their reputations – these are owned by others. Corporations and institutions can influence this, but they do not control it.
- Multiple reputations: organisations do not have a single reputation; they have a reputation for something with someone, which can mean several different, even competing, reputations. There is no single measure of reputation.
- Reputation intermediaries: reputations are influenced in different ways and to differing degrees by intermediaries, including the media, regulators, ratings agencies and professional advisers.
- The importance of reputation lies in its signalling power: in the absence of full information, it can create enduring - and distorted - perceptions.